How to Make Money On TikTok in 2022 (7 Simple Ways)

How Much Money Can You Earn on TikTok?

To say it’s difficult to pin down exact earnings potential on TikTok is an understatement. With so many different factors influencing a TikTok salary, e.g. a TikToker’s location and the location of their followers, there is simply no cut and dry answer. Instead, we are left to our educated guesses. Despite such ambivalence, there are two things we can be certain of when it comes to making money on TikTok: the amount you can earn on TikTok varies wildly, and a TikTok’s number of followers and engagement rate directly correlates with the amount of money a TikTok user can make. Many claim TikToks with less than 100,000 followers will walk away empty-handed, while those with over one million will undoubtedly make the most. For TikTokers with large followings, reports say they could earn anywhere from $200 to $5,000 per month. Of course, this number is dependent on the size of their following. London-based economist Tom Hartmann estimated in a Medium article that TikTokers with 100,000 followers earn roughly $500 to $2,000 per sponsored video. Seeing that sponsored videos are only one form of making money on TikTok, it begs the question of whether or not we will ever be able to truly quantify the earning potential of TikTok. Calculating an absolute amount is made further difficult by the fact that many top TikTokers do not release their earnings. While there is a slim possibility of matching Addison Rae’s TikTok salary of $5 million per year as reported by Forbes, with the right strategy, you can turn a decent profit with your TikTok content.


Partner with a brand

A more lucrative strategy to make money on TikTok is partnering with a brand. If you’re a big enough creator, have many engaged followers, and have a track record of exposure, you can make upwards of $80,000.

Run an influencer agency

You can make money on TikTok by managing influencers and influencer campaigns.

There are already a ton of influencer agencies for Instagram. You can do the same for TikTok.

Your influencer agency will help brands strategize, execute, and manage campaigns with TikTok influencers. Your agency will serve as a middle man between the influencers and brands looking for their services. You will help brands determine the best influencers to work with. You can take it a step further by creating a social marketing strategy to meet the brand’s goals.

If you want to run an influencer agency, you should be able to do the following:

  • Identify high performing TikTok influencers with a good track record
  • You must be able to develop a relationship with top TikTok influencers
  • You must have expertise in running successful social media and influencer marketing campaigns
  • You must be able to create successful influencer campaigns for different advertising categories. This will help you diversify your income stream.

Note that TikTok already has its in-built internal influencer program. But it is a bit expensive. Smaller brands would probably prefer to work with influencer agencies because it would help them save money.

Starting a reputable influencer agency takes time and effort. To get ahead of the curve, it's important that you start your agency immediately. The best part is that you don't have to limit your services to just TikTok. You can also run influencer campaigns for other social media platforms.

What is the TikTok Creator Fund?

In the UK the TikTok Creator Fund is part of Creator Next, a TikTok initiative that helps creators take their content to the next level.

As well as the Creator Fund, members of Creator Next get access to:

  • TikTok Creator Marketplace – a platform where creators can connect with brands and agencies with the aim of making content together

  • LIVE Gifts – creators who receive gifts from followers during live streams can redeem them for money

  • Video Gifts – a way for creators to make money from their short videos. Any gifts they receive can be exchanged for cash

  • Tips – creators using this feature can receive tips from followers who want to support them financially

How does the Creator Fund work?

So, how does the TikTok Creator Fund work? Once you’ve been accepted onto Creator Next, you can start using the Creator Fund.

The Creator Fund will pay you based on video views and engagement. You can only get paid for videos that meet TikTok’s Community Guidelines and Terms of Service.

Once you start getting paid, the money will appear in a Creator Fund Dashboard. From here, you can withdraw money to a payment platform like PayPal.

What is the Creator Fund criteria?

To join Creator Next in the UK, you need to meet the following criteria:

  • be at least 18 years old

  • meet minimum follower requirements (dependent on region, but usually around 10,000)

  • have at least 100,000 video views in the last 30 days

  • have at least three posts in the last 30 days

  • make sure your account meets TikTok’s Community Guidelines

Summary: How to Monetize TikTok in 2021

Learning how to get paid on TikTok isn’t sophisticated or tricky.

The main thing to keep in mind is that you need amazing content that people love, and you need to work hard at continuously growing your following.

If you approach it with the right mindset, and you’re willing to learn as you go and pay close attention to what’s working and what isn’t, you’ll be making money before you know it.

To recap, here are 7 ways to start making money on TikTok:

  1. Become a TikTok Influencer
  2. Grow and Sell TikTok Accounts
  3. Publish Sponsored Posts
  4. Sell Your Own Products
  5. Collect Donations
  6. Become a TikTok Consultant
  7. Start A TikTok Talent Management Agency

What steps have you taken to monetize your TikTok account? Let us know in the comments section below. 

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How much do TikTokers make in 2022?

There are many ways to make money on TikTok (see below), and how you go about monetizing your account will determine your earnings.

Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

Learn more about the TikTok Creator Fund here.

Get sponsored by a company

There are hundreds of companies looking to advertise on social media, and many of them have identified TikTok as a platform to connect with their target audience.

Sponsored posts allow you to create videos in exchange for money, usually anywhere from $100 to $5,000 per post. You can negotiate either a flat fee per video or a variable rate depending on a certain metric (usually views). Some creators ask for both, negotiating a lower flat fee with a much higher potential reward if the video goes viral.

The best way to make this income more consistent is by offering a discount if the company commits to multiple videos at a time.

While the videos can usually be about anything you like, they will be linked with the brand or business and may need to be approved by them.

Need help finding a company to get sponsored by? Creators Connect can help match you with companies looking for creators!

Get paid to promote a product (without an explicit sponsorship)

Many products and businesses have an affiliate program, which is when you get paid if someone buys a product from your personal affiliate link.

Do you showcase a lot of Amazon products? Join Amazon Associates, Amazon's affiliate program.

If you showcase and share software tools, you may find an affiliate link in the footer of their page. If you have an audience, never be afraid to ask to become an affiliate. After all, every business wants more sales!

To drive traffic to a particular product, you need to share your affiliate link with your viewers. While you can't link a website directly in the video, you can build your own website using and place that link in your bio.

When people see a product they want, they can find it easily in your bio and make the purchase.

Being an affiliate doesn't even require you to interact with the business or brand, making it very easy to get started.

How much does TikTok pay?

The amount of money you can make from TikTok is unlimited, but it varies.

Some of the world’s best-known creators earn millions of pounds through the platform each year. For example, according to the Digital Marketing Institute, US creator Addison Rae has made around $5 million from her TikTok videos.

It’s estimated that the most popular creators can make up to £10,000 per post. However, it’s unlikely you’ll be able to generate significant income directly from TikTok unless all your videos are getting lots of engagement.

That’s why it’s important to explore a range of revenue streams, including partnerships and merchandise.

You can calculate your estimated income using a TikTok money calculator.

The Importance Of Being Authentic

Even though Tiktok offers a lot of monetization opportunities, it makes sense to be authentic and engage with your audience for the long haul. The fact is you can’t use TikTok to make money without having an audience base that has a strong affinity towards you.

This means engaging with one’s audience by commenting on their videos, sending hearts, following them back, and being active on TikTok every day.

Authenticity is not merely essential for becoming a top TikTok creator. It is also another way to make money on the platform as big brands and advertisers prefer sponsoring creators with high engagement (like likes, comments) on their videos.

As a result, your content needs to be something that people will actually want to watch – whether it’s a tutorial video or a lip-sync video or a dance video – you need to have an organic connection with the audience if you want them to engage more often.

In addition, being authentic not only makes you stand out from other active users but also helps influencers create more personable relationships with their audiences. And of course, brands love working with such influencers because they can relate better with consumers. In the end, it all goes back to the importance of engagement.


TikTok is one of the fastest-growing social media platforms in the world. There are a ton of opportunities for making money on TikTok. From sponsored posts to selling your own merchandise on the platform. The key is to consistently create quality content that your followers will love and engage with.

This guide should help you get started with monetizing your videos on the platform.

4. Selling Merchandise



If you’ve established a big enough support base on TikTok, you could consider setting up a Shopify eCommerce store and sell merchandise from there to your audience.

Savvy marketers can turn their TikTok imagery into a brand and sell that brand in the form of merchandise. By doing this you are creating a feeling of exclusivity – they can only buy that T-shirt promoting your brand directly from your Shopify store via your TikTok account. They can wear that shirt and feel special in some way because they know that non-TikTokers won’t have access to it.

The initial step of selling merchandise is first to build up a community. You can easily do this with your TokTok fans by engaging with them. Livestreaming can be particularly useful in encouraging community feeling.

In fact, you can create TikTok videos to sell any types of merchandise, not just a Shopify store. If you’re into selling craft items on Etsy, make videos showing your products (and perhaps even your actual production techniques) and upload them to your TikTok channel.

Remember that your fans don’t come onto TikTok to see ads. If you upload videos promoting your merchandise you need to make them attractive. This is much easier to do in some niches than others. For example, if you’re in a craft niche, your videos can almost be educational on how you make your products. It is much harder to make authentic promotional videos if the bulk of your videos show you lip-synching someone else’s music, however.

A variation on selling your own merchandise is to participate in affiliate marketing. Here, you recommend certain products to your fans and include a link taking them directly to an online store to buy the product. You will receive an agreed percentage of the sales made to people who’ve followed your link, depending on the deal you’ve made with the affiliate company. You could offer discount coupons if you chose to encourage your followers to follow your link (rather than buying the product directly at a full price elsewhere).

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

5 Strategies To Making Money on TikTok

After achieving a large following, you can begin the journey of monetizing TikTok. Below are 5 strategies that will help you start earning that income:

  1. Apply to TikTok’s Creator Fund. TikTok’s Creator Fund, worth $200 million, is one of the most direct methods of making money on TikTok. But before you submit your application, there are a few boxes you have to tick. The requirements include: Users must be 18 years or older, have a baseline of 10,000 followers, accrued at least 100,000 video views in a 30-day period, have TikTok Pro, and lastly, live in the US, UK, France, Germany, Spain or Italy.
  2. Advertise Your Products. Already have merchandise? You’re in luck. Advertising your product on TikTok is the most obvious means of making money in this space. Whether you’re selling a hard good like apparel or digital goods like online yoga classes, create content that shows off your products. Don’t forget to include a link to your website in your bio!
  3. Partner with an Influencer. Perfect for established businesses, small or large, partnering with an influencer is an excellent way to grow your brand presence on TikTok. Before reaching out to an influencer to work with them, make sure their content aligns with your brand. If you’re in the U.S., utilize the TikTok Creator Marketplace to find the right influencer for you.
  4. Partner with a Trusted Brand. The opposite of partnering with an influencer – another brand may approach you to post content sponsored by them. In exchange for your post, they compensate you either via money or a free service or product. Remember, when posting your own sponsored content, tap the Branded Content toggle to ensure you’re being transparent with TikTok and your audience. You risk having the post removed if you don’t!
  5. Accept Donations. Hosting live streams is another direct way of earning money on TikTok. During live streams, followers can donate gifts, purchased with virtual coins that are bought on the platform. The TikToker can then convert the gifts into “diamonds” (TikTok’s virtual credits) and cash them out to a PayPal account. But, there are two stipulations – creators have to be 18 years old or over, and for followers to purchase coins, they also have to be at least 18 years old.


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