How Much Money TikTokers Make, According to Creators

How Much does TikTok pay per view on a Video?

TikTok has enjoyed massive growth in a comparatively shorter span of time than other apps. The good thing is that the platform didn’t refrain from sharing the success with creators on the platform.

Initially, TikTok wasn’t paying any money to creators for the videos. Users had to use the fame to find other sources of earnings like brand deals, promotions, etc. But now, TikTok is paying real money to creators for views on their videos via the “Creator Fund” every month.

TikTok pays between 2 to 4 cents per 1,000 views on a video. The payout varies depending on certain factors that aren’t disclosed by TikTok publicly. That’s why different creators receive different payouts despite having a similar number of views.

However, not every TikTok user gets paid for the v

However, not every TikTok user gets paid for the views. To become eligible, a user must apply for the TikTok “Creator Fund” and get accepted.

How much money do viral TikTok videos make?

Have you ever wondered how much money do the viral TikTok videos make? If you’ve been expecting a lot, then you might be a bit disappointed. As we know from the sources that TikTok pays around 2 and 4 cents per 1,000 views on a TikTok video.

And, as we know that viral TikTok videos receive millions of views. So, a TikTok video with a million views earns around $20 to $40. You can now calculate the earnings of videos with millions and billions of views.

As an example, Zach King’s Harry Potter Illu

As an example, Zach King’s Harry Potter Illusion video gained over 2.2 billion views. It means the video earned him around $90,000. Successful TikTokers are generating massive figures with their TikTok videos. But for average users, it isn’t a lot.

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How Much Do TikTokers Make Per Post?

If you are sponsoring something on the video and it got around 100k like, that single post can make up to $1000. You have to connect with high paying brand/sponsorship companies. If you just making a post without doing any sponsorship then you may not earn a penny. Many TikTokers do not do sponsorship on all of their videos as they do not want to lose their popularity by promoting brands again and again. The earning per post is good in US, Canada, United Kingdom, India, and some other high buying behavior countries, such as India, where the earnings are good in the U.S., Canada and India….

How much does tiktok pay per view?

Do you know how much does tiktok pay per view? If you’re interested in making a living by creating short videos, you may be wondering how much TikTok pays per view. Until recently, the site didn’t pay creators for their videos and they had to find other ways to earn money. Today, TikTok offers a Creator Fund that pays up to $2 cents per thousand views, depending on several factors that are not public. By using this program, you can earn passive income as long as you create high-quality videos.

You should not post hurtful or offensive videos. Also, it’s important to engage with your audience.

Also remember that monetizing your TikTok video is still very difficult.

Loren Gray: $42,000/Post

Loren Gray, the most followed person on TikTok, nets around USD$42,208 per post. Loren Gray is a true purist of the platform and has over 42 million followers. She started out on Musical.ly and has continued to post lip-syncing videos. According to the numbers, she is the most popular artist in the world and has an engagement rate of 2.31%. Gray has more than 974,820 followers and has a bank account of $35,000 a day. She has also made over 3,000 hits and has been engaged in more than 1,000 videos since her first post on the platform….

Publish sponsored posts

You can make money on TikTok by publishing sponsored posts. According to business insider, you can make an average of $0.01 to $0.02 for each sponsored view on TikTok. So if you have a video with 100,000 views, you can make 1000 dollars in sponsorships.

After you have built a following on the app, you can reach out to brands and offer your services. The best part is that you don't need to have millions of followers before you can pitch to brands. All you need are a few thousand engaged followers and you are good to go.

Look for brands that are interested in building their TikTok presence and reach out to them. You can also analyze the influencers in your industry to see the sponsors they work with. This will give you a good idea of brands to reach out to.

Once you have your list of target sponsors, send them a brief pitch in the form of an email. Here are the things to include in your pitch:

  • Who you are
  • What you do
  • Important metrics like follower count and engagement rate
  • What makes you an expert in that industry or niche
  • Your achievements. You can share success stories from your previous sponsorship campaigns.

Tip: When you are just starting out, it's a good idea to work with smaller brands first. This will help you build your portfolio.

Run an influencer agency

You can make money on TikTok by managing influencers and influencer campaigns.

There are already a ton of influencer agencies for Instagram. You can do the same for TikTok.

Your influencer agency will help brands strategize, execute, and manage campaigns with TikTok influencers. Your agency will serve as a middle man between the influencers and brands looking for their services. You will help brands determine the best influencers to work with. You can take it a step further by creating a social marketing strategy to meet the brand’s goals.

If you want to run an influencer agency, you should be able to do the following:

  • Identify high performing TikTok influencers with a good track record
  • You must be able to develop a relationship with top TikTok influencers
  • You must have expertise in running successful social media and influencer marketing campaigns
  • You must be able to create successful influencer campaigns for different advertising categories. This will help you diversify your income stream.

Note that TikTok already has its in-built internal influencer program. But it is a bit expensive. Smaller brands would probably prefer to work with influencer agencies because it would help them save money.

Starting a reputable influencer agency takes time and effort. To get ahead of the curve, it's important that you start your agency immediately. The best part is that you don't have to limit your services to just TikTok. You can also run influencer campaigns for other social media platforms.

Perfect Your Profile

One of the most essential sections of TikTok is your profile. This is your “page” where you can establish your identity. You want your profile to appear attractive to your intended audience.

Your profile needs to highlight your identity as a creator. It needs to show your intended audience why they should subscribe to your page.

Your profile will be where you make your first impression to many people, so you want it to stand out from the crowd.

If you are beginning from scratch, you have the chance to create the perfect username. You want it to be easy for people to say and spell, and preferably relevant to you and your niche. Ideally, you should have the same username on all your social profiles, so your TikTok fans will know when they have found your YouTube, Twitch, and Instagram channels.

The type of videos you intend to share should be obvious to anybody looking at your profile.

Be careful, though, particularly if you are a typical young TikToker. Some creeps misuse TikTok. Don’t give away too much personal information on your profile, or upload image/videos that dodgy people may abuse. For this reason, you should ensure that nothing in the background of your images/videos give too much information about where you live.

Produce Consistent Content

You will also want to set up a consistent pattern so that your audience knows what to expect. There’s little point in being a “one hit wonder.” If people know to expect a specific type of video for you each Tuesday and Friday, they will begin to expect it and return to TikTok on those days to watch your latest video. They are also more likely to tell their friends about you, widening your audience further.

You might consider adding short “slice of life”-type videos between your main videos. This helps your audience know and understand you better. Alternatively, you might make Vlogs alongside your more niche-specific ones.

Ideally, you want all your niche-themed videos to have the same look and feel about them – you want to create your own style. This is true even if you are simply making lip-sync videos. Quite a few of the top TikTokers began making lip-synch videos, but the types of songs they chose, and the way they made the videos made them identifiably theirs.

If you’re uploading non-music videos, you want them to tell a story in your voice and style. You could have similar segments in each video or similarly shoot each video.

7 Highest-Earning TikTokers

The most successful accounts on TikTok right now mostly belong to young women. It makes sense when you consider that one-third of the users on the social media platform are teens. Forbes recently ranked the seven highest-paid. Here they are, along with their earnings and how they’ve turned TikTok fame into serious money-making opportunities.

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

About the Author

Cynthia Paez Bowman is a personal finance writer with degrees from American University in international business and journalism. Besides writing about personal finance, she writes about real estate, interior design and architecture. Her work has been featured in MSN, Brex, Freshome, MyMove, Emirates’ Open Skies magazine and more.

FAQs about How Much Money TikTokers Make: 

  • What kind of merchandise do TikTokers sell? 
  • What kind of content should you put out on TikTok to get more followers?
  • How much money can I earn from TikTok?
  • What is the TikTok Creator Program?
  • What is “cross-promoting”? 

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