How do You Make Money on TikTok?

Affiliate marketing income

Affiliate marketing earns you a commission when you refer products that result in a sale. You earn a portion of the sale as your commission at no extra cost to the customer.

Affiliate marketing can be passive income.

Placing affiliate links in your Tik Tok bio can make you money in your sleep when people click your link and buy.

This is one of the most common ways to make money on Tik Tok.


Jayden Croes: $21,000/Post

Jayden Croes scores around USD$21,000 per post. Followers: 22 million followers and 353,710 engagements. According to Party Casinos, Jayden scores around $20,000 a day. Born in Aruba, Croes is brother of fellow TikTok high-earner Gil Croes. He is also the brother of Aruna Croes on the popular social media site. Jayden was born in November 1998 and is currently in the US state of New York St…

Improve Your Production Values Over Time

Most people begin on TikTok with a limited budget, equipment, and skills. Over time, you should be able to develop your skills, and hopefully, once you can generate money, you can improve your budget and equipment as well. The key to success on TikTok is to produce high-quality videos.

You should spend time learning the skills of successful film making. Try to make each video better than the last one.

Perfect Your Profile

One of the most essential sections of TikTok is your profile. This is your “page” where you can establish your identity. You want your profile to appear attractive to your intended audience.

Your profile needs to highlight your identity as a creator. It needs to show your intended audience why they should subscribe to your page.

Your profile will be where you make your first impression to many people, so you want it to stand out from the crowd.

If you are beginning from scratch, you have the chance to create the perfect username. You want it to be easy for people to say and spell, and preferably relevant to you and your niche. Ideally, you should have the same username on all your social profiles, so your TikTok fans will know when they have found your YouTube, Twitch, and Instagram channels.

The type of videos you intend to share should be obvious to anybody looking at your profile.

Be careful, though, particularly if you are a typical young TikToker. Some creeps misuse TikTok. Don’t give away too much personal information on your profile, or upload image/videos that dodgy people may abuse. For this reason, you should ensure that nothing in the background of your images/videos give too much information about where you live.

How Do I Grow My TikTok Account?

The more followers you have on TikTok, the more you can earn money creating branded clips and sponsored videos. The larger and more active your follower base, the better your chances to hit high-earner status.

There are steps you can take to grow your TikTok follower count. But there’s a caveat — the steps are simple, but the high-earner status doesn’t happen overnight. Growing your TikTok audience takes time, consistency and hard work. Consider these ideas to grow your followers and maximize the money you can make on TikTok.

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Find Your Audience

Decide on what your interests and talents are and what kind of person would like your short videos. There’s a lot of competition on the platform, so don’t go too general. You’ll have a better chance of growing a following if you focus on a smaller, more specific niche.

Set Up Your Profile

Once you know what your niche is, create a profile that resonates with it. Keep your target follower in mind when you’re setting your account up, and envision what you should look like from their eyes.

Make Your Money Work Better for You

Create Distinct Video Clips

Creating videos that stand out from the crowd is the key to attracting a following. Make sure the videos you’re creating are consistent in style so your following can recognize you. Make your videos interesting to your fan base. A good way is by asking friends or fellow TikTokers to watch and critique your content. Their constructive criticism can give you a different point of view from what you see, or can even point out things you should fix that you may have missed.

Post Videos Consistently and Often

Keep your audience interested by posting videos regularly. It’s up to you to set up a schedule you can work with — just remember to post fresh clips consistently so your profile doesn’t look abandoned. If you’re worried you’ll get too busy to post regularly, consider setting aside a few hours each week to create a batch of short clips you can post later.


An active profile shows advertisers you’re capable of creating videos that trigger a response from your audience. Once you’re regularly posting unique content that’s geared toward your specialized niche, don’t forget to engage your followers. Run contests, ask your viewers to tag friends in the comments and be sure to reply back to any commenters to keep the conversation going.

Promote Your Videos

Share your videos on other platforms. You’ll get extra exposure and drive traffic back to your TikTok content.

Applying these steps helps you grow your TikTok followers and shows companies and potential sponsors that you have a loyal, engaged and potentially lucrative customer base. Once you start getting attention from brands, know your value as a TikToker and price your services accordingly. You may be able to develop your TikTok persona from just a hobby to a side hustle — or even a full-time business.

How much does tiktok pay?

If you’re thinking about starting a TikTok account, you’re probably wondering, “How much does TikTok pay?” The simple answer is not too much. Depending on your following and the number of views your videos have, you could be earning as much as four or five cents per thousand views. But how does that work? Well, you can choose to monetize your videos with sponsored posts or sell your account.

In order to receive a TikTok payout, you must have at least 10K followers. Usually, you can earn as much as $20 by using TikTok ads or affiliate marketing deals. However, you need to have at least a million views before you can apply for this. Once you have enough views, you can start generating ad revenue and earning money from the platform. You can also use the Creator’s Fund to buy likes for your videos.

If you have a video with more than three million views, you can earn up to $50. However, this figure is not very high, and you could end up earning as low as $180 or $300 if you’re from a Tier 3 country.

How many views do you need to get paid by TikTok?

To start earning money directly from TikTok, you must be 18 years or older, have at least 10,000 followers, and have accumulated at least 100,000 video views in the last 30 days.

Bonus: How to increase your TikTok views and boost your profile

To really make money on TikTok, you need to significantly increase the number of video views you get on the platform. More views will translate into more followers and a higher engagement rate.

Along with the compulsory factor which is creating great content, here are other ways you can increase your TikTok views.

Add hashtags to your videos

Adding hashtags to your TikTok videos can help increase the visibility of your video. If you click on the Discover search tab, you will see a list of trending videos by hashtag.

For example, if you are creating a video for a viral challenge, you need to add the hashtag of the challenge to your video. When a TikTok user clicks on the hashtag link, your content would be one of the videos that show up. This will help increase the number of views you can get.

Tip: While it's great to add hashtags to your videos, avoid the generic ones. Look for specific hashtags in your niche so that your videos can easily stand out.

Collaborate with other users

You can reach out to other users to collaborate on videos. By collaborating with other users, you increase your audience reach. If you partner with an influencer who has a huge following, you can significantly increase the number of views your videos get

Post regularly

To increase the number of views your videos get and also your chances of getting to the ‘For You’ page, you should post videos regularly on the platform. A ton of videos are posted on the platform per minute. To avoid getting lost in a sea of content, you need to post videos regularly.

Use TikTok effects in your videos

Use TikTok effects to help your videos stand out from the crowd. Under the Effects tab, you will find a wide range of effects that you can add to your videos. The effects are split into Trending, New, Interactive, Animal, Beauty, Funny, Editing, and World categories.

Another effect I personally like is the green screen effect. This effect allows you to change the background of your videos. Use this effect to make your videos more entertaining.

Use TikTok Ads

Brands that want to use TikTok to reach their target customers should consider using TikTok ads to amplify their reach. TikTok offers different advertising types that you can check out. To help you get started, we have written this in-depth guide to TikTok Ads.

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Josh Richards

Josh Richards is the only male that makes the list of highest-earning TikTok accounts. He posts lipsyncing, dancing shorts for his 24.5 million followers. At just 18 years old, he created an energy drink company called Ani Energy. He also co-founded Talent X, a talent management agency and is an officer at Triller, a TikTok competitor. He earns $1.5M in sponsorships. He has over 1,000,000 followers on TikT…

Charli D’Amelio

Charli D’Amelio is the second highest-earning TikToker. She earned $4 million and has 108.6 million followers. The 16-year-old was recently in the Sabra Hummus Superbowl ad. Charli has a Dunkin’ drink, the Charli Cold Foam, named after her in a campaign for the brand’s ad. She was a competitive dancer who found success on the platform with her dance clips on top of her social media accounts.


GO Banking Rates fact-checks every single statistic, quote and fact using trusted primary resources to make sure the information we provide is correct. Applying these steps helps you grow your TikTok followers and shows companies and potential sponsors that your audience is loyal, engaged and the next lucrative customer base. Run contests, ask your viewers to tag friends in the comments and be sure to reply back to any comm-enters. Once you start getting attention from brands, know your value as a TikToker and price your services accordingly. You may be able to develop your side hustle to a full-time business to become a side-hobby….

Loren Gray

Loren Gray has 51.3 million followers and often gets over two million likes per video. She earns $2.6 per year from sponsorships from Revlon, Burger King and Skechers. Gray was the most-followed account on the short-video-sharing platform until recently. Gray is a singer who signed with Virgin Records in 2018….

Create Distinct Video Clips

Make sure the videos you’re creating are consistent in style so your following can recognize you. Make your videos interesting to your fan base. Ask your friends or fellow TikTokers to critique your content. Their constructive criticism can give you a different point of view from what you see, or even point out things you need to fix that you may have missed in the videos. To create videos that stand out from the crowd, make sure your videos are consistent and look go…

Addison Rae

Addison Rae Easterling is one of the earliest TikTokers. She earns $5 million per year posting short dance clips. She has 76.7 million followers and has received almost five billion likes. Addison created her own cosmetic company, called Item Beauty, and has made over 5 billion followers.

Dixie D’Amelio

Dixie D’Amelio earns $2.9 million a year on TikTok. Charli’s sister Charli has 49.1 million followers. Dixie has less than half the number of followers her sister does. She earns more than $1 million per year in addition to her singing success….


TikTok users buy coins in amounts ranging from 100 coins to 10,000 coins. When a user like a performance, they use their coins to buy either a special emoji or another virtual currency (a Diamond) You tip an emoji that relates to how much you like the performance (leaving Diamonds for the absolute best acts) Performers can redeem gift points at any time, up to a maximum $1,000 in any day. At the time of writing this, users could buy 100 virtual coins for $US0.99. Once you have accumulated enough of these to make it worthwhile, you can trade the coins for real cash….

Brand Partnerships and Influencer Marketing Activations

Top TikTokers can earn $50k–150k for a successful brand partnership. For TikTok influencer marketing to be successful, it’s essential that the brand and the influencer talk with the same voice. FTC guidelines about influencers marketing apply just as much to TikTok accounts as they do on any other social platform. If you’ve accepted money to make a promotional post, make sure you disclose that fact. Your fans watch your videos because they like what you do or say. They don’t come to hear a brand’s message. If the product sticks out or jars, then your viewers will be disappointed and question your authenticity….

Selling Merchandise

Savvy marketers can turn TikTok imagery into a brand and sell merchandise. If you’ve established a big enough support base on TikTok, you could set up a Shopify eCommerce store. By doing this you are creating a feeling of exclusivity for your fans to buy. You can create TikTok videos to sell any types of merchandise, not just a shopify store. For example, if you’re into selling craft products on Etsy, make videos showing your products and upload them to your TikTok channel. A variation on selling your own merchandise is to participate in affiliate marketing. Here, you recommend certain products to your fans and include a link taking them directly to an online store to buy the product….

TikTok Creator Program

TikTok is an invitation-only program for creators to join the company. You have to be invited if you have more than 100,000 followers. TikTok will work with brands to find out if they really want to work with you. You can make brand deals outside of the program, but this is also a great way to reach out to creators. In this program, you get a “media kit” that shows the demographic that views your TikToks the most and how much engagement you get on your posts are viewed by the most people who have mo…

Attending Sponsored Events

A lot of brands view TikTokers as the new bloggers. Brands usually approach popular creators at events such as Beautycon or Comicon. Some TikTappers even create their own meet and greets for their followers. Charli D’Amelio had a meet and greet where she charged her followers $100 in order to meet her. She donated all of the proceeds to charity, but this was still a great way for her to build up her personal brand and get more followers. After the show, Charli made TikToks with three models dancing to Avril Lavinge’s ‘What The Hell” which ended up going viral….

Selling Merch

The TikTokers also sell merchandise based on their videos. Popular creator Addison ‘Rae’ Easterling has sold merchandise ranging from $10-$50. Her estimated earnings from her merchandise store are believed to be around $25,000 a month. Owning a company is arguably the best way to make money on any app. It is also important to do what is called “cross-promoting” A lot of TikToker’s videos will also post their videos on Instagram or Youtube channel to get more followers and attention from their social media accounts. Many of the products that are sold as merchandise on these creator’s websites consist of items that teenagers love….

Live Broadcasts

When TikTok creators go live, their followers can gift them what are called “coins” These coins are sort of like virtual currency and can be purchased by TikTok users. There is a limit on how much money TikTokers can make from live broadcasts. In order to go live on TikTok, a creator must have at least 1,000 followers to broadcast live. Some creators will even go so far as to message their fans and ask them to donate to them. In exchange, the creator will give them a “shoutout’s” on their live broadcasts. For example, the max amount of money earned by a TikToker on live is $2,000 to $4,000….

Brand Deals and Influencer Marketing

Top TikTokers’ estimated earnings are about $50,000-$100,000 per post for a successful brand partnership. It is important that the type of content that the TikToker makes relates to the brand in some way. Charli D’Amelio and her older sister, Dixie, have a brand deal with cosmetics company Morphe. Sometimes brands try to change the voice of the creator, and it becomes clear to the creator’s followers that it is a paid advertisement. This is why it is important for creators to have an authentic voice on TikTok and naturally advertise the brand. In fact, the creator can lose a lot of followers if they don’t advertise naturally….

Ability to Cash in on a Key Demographic

Generation Z is unique in the sense that they grew up in a time where smartphones and social media began dominating every form of communication. The number of followers you have on TikTok directly affects your potential earnings. Users can purchase coins and gift them as a way to say thank you and express support for the creator. TikTok is different than a lot of applications due to its ability for users to gift creators who make content. Creators can make a substantial income off of gifted coins alone. When a creator has enough coins, they can redeem those coins and exchange them for real cash, up to $1,000 a day. The audience has the ability to gift them coins if they like their content….

The Potential of Going Viral

TikTok is a platform ripe for viral content. The Yee-Yee-Haw Challenge, Haribo Challenge, and the Fake Travel Challenge are examples of the virility. The most likely creators on TikTok are casual users with the intent of going viral. The more likely a creator is to make content that will go viral, the more likely brands will want to work with them, thus increasing their potential earnings and social media earnings. The challenge-based content can be found to attract thousands (and sometimes millions) of likes and comments from thousands of people across the world. While many of them are comedic in nature, they still present a great opportunity for brands….


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