Jeep® Adventure Academy and General Tire Roll Into 2021


In 2020, General Tire and Jeep Jambouree had announced a new partnership in which GT became the Official Tire Partner of Jeep Jamboree USA in a muli-year agreement. That partnership grew to also include the Jeep Adventure Academy during the final months of the year. 

While Jeep Jamboree is a program of off-road adventure weekends for Jeep owners and enthusiasts across the country with over 30 events annually, the Jeep® Adventure Academy provides hands-on, off-road driving instruction for any Jeep® 4×4 owner. Seasoned instructors from Jeep Jamboree USA will lead in-depth instruction at various locations across the country.

Participants will learn about their Jeep® brand vehicle’s legendary capability, while building confidence and connections within the Jeep® brand community of adventure seekers.

“Off-roading is a rite of passage for Jeep® 4×4 owners and the new Jeep® Adventure Academy will provide key knowledge every off-roader can use for hitting the trails,” said Jim Morrison, Head of Jeep® Brand – North America. “The new Jeep® Adventure Academy underscores the Jeep® brand’s commitment to delivering the best 4×4 Jeep® vehicles that provide owners with a sense of capability, safety and security to handle any condition or adventure with confidence.”

“We’re thrilled to expand our partnership with the Jeep Adventure Academy,” said Travis Roffler, Director of Marketing, General Tire. “General Tire has a history of being a strong supporter of the off-road community and we are proud to continue that tradition while introducing the GRABBER line of off-road tires to more Jeep enthusiasts.”

Jeep® Adventure Academy classes will focus on several essential areas of off-roading instruction, including 4×4 system basics, driving techniques, trail etiquette, vehicle preparation, winching, vehicle recovery and how to properly read terrain and challenging obstacles, safety tips and more.

A one-day session starts at $199 and requires Jeep® Brand 4×4 vehicle ownership. To find out more visit:


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It isn’t uncommon for high-performance brands like Lamborghini or Ferrari to offer pro driving instruction to those ponying up the cash for one of their supersonic hypercars. After all, what good is all that horsepower if you’re only using it to tool the driveways of snooty Malibu restaurants?

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